CHALLENGE

Systemic racism and deep-rooted healthcare inequities in the U.S. lead to misdiagnosis and untreated conditions. This can be attributed to the fact that less than 6% of image-based search results show skin conditions on people of color.

INSIGHT

When Black and Hispanic people don’t feel seen in search, they’re less likely to be seen by a dermatologist – leading to 25% higher mortality rates for life-threatening conditions like skin cancer.

IDEA

Vaseline® created See My Skin: the only database designed to search conditions on skin of color. We aggregated thousands of images of hundreds of the most searched skin conditions, each one independently evaluated for accuracy and relevance by a board of certified dermatologists. All in an effort to build the world’s most diverse medical image library. Then, we directly connected people of color with culturally competent dermatologists, breaking down the invisible barrier to seeking quality and impartial care. Most of all, we did what search engines and the industry have failed to do: address the long-standing bias and exclusion of people of color in skin care.