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Trojan tackles penis-shaming with an ice cream truck celebrating cones of all shapes and sizes.

Trojan tackles penis-shaming with an ice cream truck celebrating cones of all shapes and sizes.

Trojan tackles penis-shaming with an ice cream truck celebrating cones of all shapes and sizes.

Trojan tackles penis-shaming with an ice cream truck celebrating cones of all shapes and sizes.

Trojan tackles penis-shaming with an ice cream truck celebrating cones of all shapes and sizes.

CHALLENGE

CHALLENGE

CHALLENGE

CHALLENGE

Pride Month is always a crowded space, but in 2019 it was particularly so because NYC was home to WorldPride on the 50th anniversary of the Stonewall Riots. Trojan, the most trusted name in protection for more than 100 years, wanted to show themselves as the protector of sexual health for all people in a way that felt new and novel.

Pride Month is always a crowded space, but in 2019 it was particularly so because NYC was home to WorldPride on the 50th anniversary of the Stonewall Riots. Trojan, the most trusted name in protection for more than 100 years, wanted to show themselves as the protector of sexual health for all people in a way that felt new and novel.

Pride Month is always a crowded space, but in 2019 it was particularly so because NYC was home to WorldPride on the 50th anniversary of the Stonewall Riots. Trojan, the most trusted name in protection for more than 100 years, wanted to show themselves as the protector of sexual health for all people in a way that felt new and novel.

Pride Month is always a crowded space, but in 2019 it was particularly so because NYC was home to WorldPride on the 50th anniversary of the Stonewall Riots. Trojan, the most trusted name in protection for more than 100 years, wanted to show themselves as the protector of sexual health for all people in a way that felt new and novel.

Pride Month is always a crowded space, but in 2019 it was particularly so because NYC was home to WorldPride on the 50th anniversary of the Stonewall Riots. Trojan, the most trusted name in protection for more than 100 years, wanted to show themselves as the protector of sexual health for all people in a way that felt new and novel.

INSIGHT

INSIGHT

INSIGHT

INSIGHT

Society continues to penis-shame, and studies show that not feeling pride in your penis can lead to unprotected sex; especially in the LGBTQ+ community. So we turned the conversation on its head and brought a message of penis-positivity to the WorldPride Celebration.

Society continues to penis-shame, and studies show that not feeling pride in your penis can lead to unprotected sex; especially in the LGBTQ+ community. So we turned the conversation on its head and brought a message of penis-positivity to the WorldPride Celebration.

Society continues to penis-shame, and studies show that not feeling pride in your penis can lead to unprotected sex; especially in the LGBTQ+ community. So we turned the conversation on its head and brought a message of penis-positivity to the WorldPride Celebration.

Society continues to penis-shame, and studies show that not feeling pride in your penis can lead to unprotected sex; especially in the LGBTQ+ community. So we turned the conversation on its head and brought a message of penis-positivity to the WorldPride Celebration.

Society continues to penis-shame, and studies show that not feeling pride in your penis can lead to unprotected sex; especially in the LGBTQ+ community. So we turned the conversation on its head and brought a message of penis-positivity to the WorldPride Celebration.

IDEA

IDEA

IDEA

IDEA

We rolled into WorldPride with the Trojan Conecocktions ice cream truck, blasting a dingle jingle and serving up ice cream in ALL shapes and sizes. With flavors like Mighty Munchkin, Off the Hook, and Chunky Hunky, we reminded people that all types of cones are delicious, and Trojan is the cherry on top.

We rolled into WorldPride with the Trojan Conecocktions ice cream truck, blasting a dingle jingle and serving up ice cream in ALL shapes and sizes. With flavors like Mighty Munchkin, Off the Hook, and Chunky Hunky, we reminded people that all types of cones are delicious, and Trojan is the cherry on top.

We rolled into WorldPride with the Trojan Conecocktions ice cream truck, blasting a dingle jingle and serving up ice cream in ALL shapes and sizes. With flavors like Mighty Munchkin, Off the Hook, and Chunky Hunky, we reminded people that all types of cones are delicious, and Trojan is the cherry on top.

We rolled into WorldPride with the Trojan Conecocktions ice cream truck, blasting a dingle jingle and serving up ice cream in ALL shapes and sizes. With flavors like Mighty Munchkin, Off the Hook, and Chunky Hunky, we reminded people that all types of cones are delicious, and Trojan is the cherry on top.

We rolled into WorldPride with the Trojan Conecocktions ice cream truck, blasting a dingle jingle and serving up ice cream in ALL shapes and sizes. With flavors like Mighty Munchkin, Off the Hook, and Chunky Hunky, we reminded people that all types of cones are delicious, and Trojan is the cherry on top.

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THE DIRTY TALK

THE DIRTY TALK

THE DIRTY TALK

“Trojan penis-themed ice cream truck urges all men to be proud of their 'cones'”

“Trojan penis-themed ice cream truck urges all men to be proud of their 'cones'”

“Trojan penis-themed ice cream truck urges all men to be proud of their 'cones'”

“Trojan penis-themed ice cream truck urges all men to be proud of their 'cones'”

“Trojan penis-themed ice cream truck urges all men to be proud of their 'cones'”

_media-logosdaily-mail_brown

“Trojan Conecocktions ice cream truck is a sight to behold”

“Trojan Conecocktions ice cream truck is a sight to behold”

“Trojan Conecocktions ice cream truck is a sight to behold”

“Trojan Conecocktions ice cream truck is a sight to behold”

“Trojan Conecocktions ice cream truck is a sight to behold”

_media-logosdelish_brown

“Trojan campaign takes on penis shaming”

“Trojan campaign takes on penis shaming”

“Trojan campaign takes on penis shaming”

“Trojan campaign takes on penis shaming”

“Trojan campaign takes on penis shaming”

_media-logosask-men_brown

“An ice cream truck offering penis-inspired treats is coming to WorldPride”

“An ice cream truck offering penis-inspired treats is coming to WorldPride”

“An ice cream truck offering penis-inspired treats is coming to WorldPride”

“An ice cream truck offering penis-inspired treats is coming to WorldPride”

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HOW WE ROLLED

HOW WE ROLLED

HOW WE ROLLED

THE HARD FACTS

THE HARD FACTS

THE HARD FACTS

1.1B

1.1B

1.1B

1.1B

1.1B

Impressions

Impressions

Impressions

Impressions

Impressions

icon_impressions

41,000

41,000

41,000

41,000

41,000

Social Engagements

Social Engagements

Social Engagements

Social Engagements

Social Engagements

icon_social engagements2

1,741

1,741

1,741

1,741

1,741

Brand Mentions

Brand Mentions

Brand Mentions

Brand Mentions

Brand Mentions

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84%

84%

84%

84%

84%

of coverage mentioned Trojan

 

of coverage mentioned Trojan

 

of coverage mentioned Trojan

 

of coverage mentioned Trojan

 

of coverage mentioned Trojan

 

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THE DINGLE JINGLE

THE DINGLE JINGLE

THE DINGLE JINGLE

LOVE YOUR CONE

LOVE YOUR CONE

LOVE YOUR CONE