When TAZO became the first major tea brand to adopt a regenerative organic approach, we helped them earn the license to lead, with an integrated launch campaign that would only succeed with the full acceptance and advocacy of a highly-skeptical eco-activist community.

We made the world’s first regenerative tea commercial. Our meta hero asset unpacked a centuries-old environmental concept while taking viewers on a wild ride through the process of shooting a TAZO ad with the smallest possible carbon footprint, giving back to the crew and the local ecosystem. For every view, TAZO committed to donate $1 up to $250,000 to Rodale Institute, which supports education, research and transition support to regenerative organic agriculture.