THE WORLD’S FIRST REGENERATIVE AD

WHO

Rather than throwing money at a traditional ad buy for the campaign, TAZO partnered with Regenerative agriculture leader The Rodale Institute and donated $1 for every view of the ad to developing the next generation of regenerative farmers.

WHY

To launch TAZO’s new Regenerative line of climate-friendly teas, we needed to teach consumers what ‘regenerative’ was and why they should care.

WHAT

We created a meta TikTok ad taking viewers behind the scenes of our attempt to make a regenerative ad about TAZO’s regenerative teas.

Press/Coverage

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Additional Imagery

45k

Organic Video Views

225M+

Earned Impressions

~750+

New followers