eBay and Nike teamed up to remind people
why Dunks were created in the first place.
The Nike SB Dunk was created and designed in 2002 by skateboarders for one purpose - skating. Over the years, the sneakers became so valuable people started locking them away in boxes rather than skating them. As the marketplace that’s been around since the beginning, eBay partnered with Nike to do two things…
THE FIRST SKATEABLE SNEAKER BOX
We took the modern symbol of unworn kicks and turned it into a constant reminder to use the shoes inside.
THE SKATE ’EM OUT STORE
We stocked the shop with covetable pairs from the past 20 years, offering them for the 2002 price of $65 with just one catch…
You had to lace ‘em up and skate ‘em out of the store.
The entire store was skateable, with ramps, rails, and a bowl for the most advanced skaters.
The reaction was 🔥🔥
SOCIAL OUTPUT
